Submitted by: Paul Friar
Twitter is a powerful marketing resource that you can use regardless of the online business you are in. You can use it to greatly increase the amount traffic you get to your website via regular and informative posts of quality content. Let us now take a look at some of the marketing features available to you when you setup a twitter account.
The marketing features of twitter include such features as direct messaging, the ability to twitter on the move (mobile twittering) and twitter niche market searching. Twitter is after all a type of simplified social networking website, where you spread with other users all the things you are currently doing.
There is a live public time line feature on Twitter that has all the latest tweets (it is a live feature so it has updates every second, simply refresh your screen to see more). Every member who tweets (posts a message) will have their tweets posted onto the public timeline (unless they have chosen to keep their tweets private) This is one way you will advertise your business, so post quality tweets, and as the length of each tweet you are allowed to post is only 140 characters, you have to keep it short as well as informative. Just get to the point quickly!
Remember that you can only see tweets that are allowed onto the public time line, if a twitter user has made their tweets private you will not be able to see them, only people that has followed them can see their messages (yet another good reason for following someone). Choose those who are in the same market as you to follow, and others will follow you based on the same criteria. You can send private messages (known as direct messages) to the people that follow you safe in the knowledge that no one else can read them, and keep them up to speed with developments that are of interest to you both.
You must not make the mistake of thinking that Twitter is just another of those web things that will disappear like all the rest and no one will even remember it in a few years time. All the evidence available suggests that twitter is defying everyone’s expectations and growing long after everyone thought it would slowly fade away. It may be growing at a slightly slower pace, but its still growing.
The marketing potential of this site simply cannot be overestimated. The option of meeting others who share your interests and sharing information and links is truly awesome in terms of what it can do for your business, and you take a terrible risk in delaying getting a twitter account. Twitter is a wonderful place to conduct a business, but you should get help with the finer aspects of managing your twitter account. There are services and software out there to help you do exactly that, but lets continue with what twitter can do for you.
Below is recap of just some of things you can do with a Twitter account.
1. Send direct messages to other users, which are private to them.
2. Send tweets from your cell phone, perfect for the busy twitterer!
3. Perform tweet searches so that you can find Twitter users that post about things you like.
Twitter is simply massive at the moment, and looks set to continue to be. The potential for a business owner is unbelievable, which is why so much Twitter automation software has been created.
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